History of KMTV and Action 3 News - Action 3 News - Omaha, Nebraska News, Weather, and Sports |

History of KMTV and Action 3 News

KMTV in Omaha, Nebraska officially signed on the air September 1, 1949 at 6:55 p.m. KMTV had the look of a leader in those early years of television - technical superiority, community involvement and people that made a difference in the industry.

Through the years KMTV pioneered every phase of television in Mid-America. KMTV was the first non-network owned station in the country to broadcast live events in color and the fifth to have two color studio cameras. In fact, KMTV's success at promoting color television boosted Omaha's color TV set sales from forty-ninth to seventh in the nation. It was also the first station in town with doppler radar.

KMTV harbored a well-deserved reputation in news, providing a springboard for the careers of Floyd Kalber and Tom Brokaw. In the1950's, KMTV's Ninette Beaver was the first reporter to interview Caril Fugate, the teenager who was with Charlie Starkweather on a murder spree across Nebraska. The story was later made in to a TV movie. KMTV broadcasts nationwide remotes for events like the 1952 Missouri River Flood, working side by side with Edward R. Murrow; Krushchev's visit to Iowa; and live Presidential addresses to the nation from Denver, Colorado and Abilene, Kansas, to name a few. In 1965, KMTV was honored as the NPPA Newsfilm Station of the Year.

KMTV's interest in community welfare led to early question/answer telethons to heighten awareness in civil defense and the oral polio vaccine. Dr. Salk was a featured guest at the S.O.S. (Sabin Oral Sunday) program. Today, KMTV embraces the same philosophy of active participation in community welfare.

In April 2003, KMTV began broadcasting digital, over the air television on UHF channel 45. KMTV offered the first high power DTV signal in the Omaha market with a 350,000 watt signal. The signal was doubled two weeks later.

KMTV also offers more HD programming than anyone else in the market. CBS was the first network to broadcast a primetime line-up using High Definition. The network has made a commitment to bring more "live" sports and events to viewers in HD. That list includes: NCAA Basketball, Masters Golf Tournament, Super Bowl and College and Professional Football. KMTV also partners with Creighton University basketball to bring 8-10 televised games per year of Bluejay action.

KMTV's promise is to provide our audience with high quality news, entertainment, and sports programming coupled with effective marketing opportunities for advertisers, results in growing returns for our employee shareholders. Results are what count.

KMTV is a CBS affiliate and is owned by Journal Broadcast Group, Inc., Milwaukee, WI

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